Our Story

Some businesses begin with a business plan. Ours began with a promise — to source the finest, deliver with reliability, and build relationships that outlast any market cycle.

Since 1978, From the Heart of Burrabazar

Mahabir Stores was founded in 1978 in Burrabazar, Kolkata — the beating heart of eastern India's wholesale trade. For nearly five decades, we have been the trusted wholesale partner for retailers, HORECA establishments, distributors, and Ayurvedic practitioners across West Bengal and beyond.

What started as a trading house for spices and dry fruits has grown into a comprehensive wholesale operation spanning whole spices, dry fruits, wellness products, Ayurvedic herbs, puja essentials, and HORECA food ingredients — all sourced carefully and delivered with consistency.

The JIVN Brand

JIVN represents the next chapter of Mahabir Stores. Same values, same people, same Burrabazar address — but with modern systems, an expanded product range, and a digital presence built to serve you better. The name is new. The trust is 47 years old.

Why Our Location Matters

Burrabazar is not just an address — it is a strategic advantage. As Kolkata's premier wholesale hub, it gives us first access to commodities arriving from across India and internationally, at prices and speeds that businesses outside this market simply cannot match.

Our logistics network connects directly to West Bengal, Odisha, Bihar, Jharkhand, Assam, Tripura, and the North East States. We sell products that are available elsewhere — but no one else can deliver them to your door at our price point with our reach.

Who We Serve

We work exclusively with business buyers — retailers, wholesalers, HORECA establishments, Ayurvedic pharmacies, and distributors — with order values between ₹10,000 and ₹3,00,000 per transaction. This focus allows us to serve each client with the attention a genuine B2B relationship deserves.

Our Team

Behind JIVN is a dedicated team committed to making every order smooth and every relationship long-lasting. Our sales team knows clients by name, by purchase history, and by business type. We respond on WhatsApp. We remember what you ordered last time. We alert you before prices move. That is not automation — that is how we have always worked.