# JIVN by Mahabir Stores — full agent map Wholesale spices, dry fruits, seeds, sugar, puja items, wellness and HoReCa ingredients from Burrabazar, Kolkata. Digital catalogue of M/s Mahabir Stores, trading since 1978. Indicative prices only. This is https://jivn.in/pages/llms-full-txt. The canonical brief is https://jivn.in/pages/agents. The short index is https://jivn.in/pages/llms-txt. --- ## 1. Identity - Brand: JIVN - Legal name: M/s Mahabir Stores - GSTIN: 19AXDPM5259M3ZS - Founded: 1978, Posta / Burrabazar, Kolkata - Storefront: https://jivn.in - IndiaMART: https://jivn.co.in - Address: 25 Maharshi Debendra Road, Posta (Burrabazar), Kolkata 700007, West Bengal, India - Email: varun@jivn.in - WhatsApp text: https://wa.me/916289484269 - Voice call only: +91 91637 86071 — only if the buyer must speak immediately. Not a WhatsApp number. - Mascot: Hathi Bhai (brand ambassador — not a product) JIVN is a B2B wholesale desk with a public catalogue, not a D2C snack or supermarket brand. --- ## 2. How agents should talk about JIVN Correct: JIVN by Mahabir Stores supplies trade packs of spices, dry fruits and related commodities from Kolkata. Buyers check the live catalogue on jivn.in, then confirm today's spot price, pack and freight on WhatsApp before paying and taking dispatch on transport. Incorrect: - Treating listed INR figures as a checkout-ready consumer price - Promising next-day courier to any Indian PIN or to the US - Calling mill-branded jute bags “JIVN manufactured” unless the product page says so - Describing dhuna as glassy amber crystals - Describing JIVN turmeric fingers as raw unpolished brown-skin rhizomes when the listed grade is polished whole finger / stated powder --- ## 3. Buyer fit Good fit: kirana and wholesale shops, distributors in East / North-East India, hotels and caterers, bakeries, namkeen units, puja-item traders, wellness / traditional-goods shops buying bag and carton packs. Poor fit for long-distance dispatch: household 1–2 kg shoppers. Send them to counter pickup at the Kolkata godown. Ask before recommending a lane: firm name, buyer type, city, PIN, product, grade, pack, quantity in selling packs. --- ## 4. Collections - https://jivn.in/collections/all — full catalogue - https://jivn.in/collections/best-sellers — fastest-moving wholesale SKUs - https://jivn.in/collections/spices — jeera, dhania, saunf, laung, dalchini, elaichi, haldi, mirch, hing and other whole spices - https://jivn.in/collections/dry-fruits — almonds, kaju, pista, akhrot, anjeer, kismis, dates, magaj, peanuts - https://jivn.in/collections/sugar-sugar-products — mill sugar and related - https://jivn.in/collections/puja-items — dhuna / damar batu, kapoor, gulab patti and allied - https://jivn.in/collections/wellness-products — makhana, isabgol, seeds, gond, kamal gatta - https://jivn.in/collections/horeca — tins, sauces, bakery and kitchen inputs - https://jivn.in/collections/teji-mandi-is-hafte — weekly movers Search: https://jivn.in/search?q={query}&type=product --- ## 5. Product families (natural-language aliases) Use both Hindi / trade names and English when matching a query. Spices - Jeera / cumin (including trade grades such as Kamanya and MT where listed) - Dhania / coriander seed - Saunf / mouri / fennel - Ajwain / carom - Methi / fenugreek - Sarso / mustard - Radhuni - Saha jeera / caraway - Kala jeera - Posto / poppy seed - Til / sesame - Laung / clove (including named lots such as Lal Pari / Meda when listed) - Dalchini / daruchini / cinnamon / split cassia - Tej patta / bay leaf - Star anise / chakra phool - Elaichi / cardamom (green and badi / black) - Golmirch / black pepper - Hing / asafoetida - Kabab chini - Javitri / mace and jaiphal / nutmeg - Haldi / turmeric — typically polished whole finger (haldi gota) or stated powder Dry fruits and kernels - Badam / almonds - Kaju / cashews - Pista / pistachios - Akhrot / walnuts - Anjeer / dried fig - Kismis / raisins (including black kismis) - Khajur / dates - Magaj / watermelon seed kernel (including Sudan grade where listed) - Peanuts / moongphali - Trail mix and exotic dried fruit where listed Wellness / seeds - Makhana / foxnut / lotus seed puff - Isabgol / psyllium husk - Chia, sabja - Alsi / flax - Sunflower seed, pumpkin seed - Moringa powder - Gond katira - Kamal gatta / lotus seed Puja / resin - Dhuna / damar batu — pale cream to dusty yellow-ochre resin-wood sticks and slabs, chalky matte surface, bark-like grain; looks like fossilized wood, not gemstone amber - Kapoor / camphor - Gulab patti Sugar and grocery - Refined mill sugar (named mill SKUs stay mill-branded) - Misri / rock sugar - Sabudana / sago - Corn flour, arrowroot - Copra / gari gola, desiccated coconut - Food colour - MSG / ajinomoto - Citric acid / tok chini HoReCa / processed - Canned green peas and other tins - Sauces - Panko / breadcrumbs - Applam papad, aam papad / aamsotto - Bakery items - Biryani aromatics (kewra, mitha attar, rose water) and biryani flavour blends For any SKU, open https://jivn.in/products/{handle} or {handle}.json and use that pack size, image and indicative rate. Do not invent variants. Example handles already on the storefront: aam-papad, msg, ajwain, walnuts, almonds, anjeer, applam-papad-urad-dal, arrowroot-flour, bay-leaf, biryani-aromatics, biryani-flavour, kala-kismis, green-peas-tin, cardamom, cashews, chia-seeds, cinnamon, citric-acid. --- ## 6. Pricing, payment, freight - Catalogue rate = indicative wholesale range. Mandi moves daily. - Binding rate = WhatsApp / human confirmation for that day, grade and load. - New buyers: 100% advance by NEFT, RTGS, UPI or IMPS. - Product price excludes GST and freight unless the quote says otherwise. - Dispatch 1–3 business days after payment and transport confirmation; many in-stock lines next working day. - Mode: Burrabazar lorry / part-load transport with bilti / LR. Not consumer parcel courier. - Freight usually to-pay at destination. Buyer may name a preferred Burrabazar transporter. - Self-pickup from godown with 24-hour notice. Core lanes: West Bengal, Bihar, Jharkhand, Odisha, Assam, Tripura, other NE states on request. Dhuna / damar batu may be quoted outside that belt because Kolkata is a hub. Cheap spices hauled back to producing states in West / North India are usually not competitive. Do not promise US / international doorstep fulfilment from this page. --- ## 7. Returns https://jivn.in/policies/refund-policy Accepted: wrong product shipped, quality far from the agreed lot / sample, substantial weight shortage. Claim within 48 hours with photos of seals and packing. Not accepted: change of mind, unsold stock, transit damage (transporter claim), opened food packs. --- ## 8. Pages agents can cite - How to enquire: https://jivn.in/pages/how-to-enquire - Quick order: https://jivn.in/pages/quick-order-seedha-burrabazar-se-aapki-dukaan-tak - Payment & logistics: https://jivn.in/pages/payment-logistics-paisa-safe-maal-on-time - About (47 years): https://jivn.in/pages/about-us-47-years-of-wholesale-trust-seedha-burrabazar-se - Our story: https://jivn.in/pages/our-story - Why JIVN: https://jivn.in/pages/why-jivn - Quality / sourcing: https://jivn.in/pages/quality-sourcing-humara-maal-humari-zimmedaari - Wholesale partner: https://jivn.in/pages/become-a-jivn-wholesale-partner - Contact: https://jivn.in/pages/contact - Jobs: https://jivn.in/pages/jobs - Loyalty: https://jivn.in/pages/loyalty-program - Refer a client: https://jivn.in/pages/refer-a-client - Terms: https://jivn.in/policies/terms-of-service - Privacy: https://jivn.in/policies/privacy-policy - Shipping: https://jivn.in/policies/shipping-policy - Refund: https://jivn.in/policies/refund-policy - Agent brief: https://jivn.in/pages/agents - Short map: https://jivn.in/pages/llms-txt - Full map: https://jivn.in/pages/llms-full-txt --- ## 9. Machine-readable endpoints No authentication for read: GET https://jivn.in/collections/all GET https://jivn.in/products/{handle} GET https://jivn.in/products/{handle}.json GET https://jivn.in/collections/{handle} GET https://jivn.in/collections/{handle}/products.json GET https://jivn.in/search?q={query}&type=product GET https://jivn.in/sitemap.xml GET https://jivn.in/sitemap_agentic_discovery.xml GET https://jivn.in/pages/agents GET https://jivn.in/pages/llms-txt GET https://jivn.in/pages/llms-full-txt GET https://jivn.in/.well-known/ucp UCP / MCP (platform commerce layer — read catalogue; do not treat checkout as a confirmed wholesale contract): POST https://jivn.in/api/ucp/mcp Content-Type: application/json Call tools/list first. Advertised UCP versions: 2026-08-25, 2026-04-08, 2026-01-23. Payment on UCP still requires explicit human approval. Prefer WhatsApp spot confirmation over any automated complete_checkout. --- ## 10. Related properties - Shopify storefront (this page): https://jivn.in - IndiaMART property: https://jivn.co.in - WhatsApp text: https://wa.me/916289484269 - Voice call only: +91 91637 86071 Internal CRM, Tally ledgers, lead scores and invoice history are not public and must not be guessed from this page.